Expo Milano 2015 a unique opportunity for your business

Expo Milano 2015 offers you and your business a unique opportunity to take part in an unparalleled global event.
There are countless ways to participate. Many different industry sectors will be involved, from tourism, construction, and event management, to food, agriculture and the service industry. Being part of Expo 2015 means that, not only can you showcase your business products or services to a global audience, you can also build strong relationships and strategic alliances with institutions, influencers and key players in your industry.

What’s more, by being associated with the positive values of Expo Milano 2015 and other partner companies, you’ll be able to boost your brand image and corporate reputation.

Discover a wealth of business opportunities on offer in this section; whether you are looking to become an event partner or sponsor, or participating in tenders for products, services and works. Here you can also find a range of catalogs that will provide you with all the information you need. Expo Milano 2015 really is an outstanding opportunity that is open to you today.

Expo Milano 2015: Feeding the Planet, Energy for Life

Expo Milano 2015 Ambassadors: an international network of opinion leaders ready to express the principles linked to the main Theme of the Universal Exposition: Feeding the Planet, Energy for Life. A network that will be enriched with new faces day after day, right up to the beginning of the Event.

Ambassadors are the spokespersons carrying the message of the event, each of them putting into their own words what the overall theme of Expo Milano 2015 represents and means to them. They have made it their own, embraced it, shared and expressed it. Writers, athletes, philosophers, entertainers, actors, designers, architects, designers, chefs, musicians, singers, film directors from every corner of the world have accepted this role as exclusive testimonials. United by a common desire to experience personally the message of Expo Milano 2015, they interpret and share it.
Each of them represents a different perspective with their own faceEvery Ambassador has their own answer, their own vision of what Feeding the Planet, Energy for Life means and what the Universal Exposition of next year will be like. They offer words on which we can reflect so that the theme of Expo Milano 2015 can become our commitment to the Planet.
What does “Feeding the Planet” mean? What will Expo Milano 2015 be like?
From these questions, a variety of responses, one for every Ambassador. Here are the videos of all the Ambassadors. Find out what they think of Expo Milano 2015!

Malcolm Gladwell: Choice, happiness and spaghetti sauce

“Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell’s work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio

China Screams for Imported American Ice Cream

When Michael Strange, president of Bassetts Ice Cream, attended a food-marketing seminar for Philadelphia-area executives seven years ago, he didn’t expect to do more than exchange a few business cards. But one of his new contacts, an international food broker, had ties to China and asked that Bassetts to send some ice cream samples overseas. ”I thought, ‘Well, this is going to be $400 down the drain,’” Strange recalls.

What has happened since has unexpectedly transformed Bassetts, which describes itself as America’s oldest ice cream company. Bassetts now ships 40-foot container loads of ice cream to China and has employees experimenting with new flavors designed to appeal to Chinese palettes.

The ice cream exports by Bassetts reflect a broader revolution in the U.S. dairy industry, which has been upended by the developing world’s insatiable demand for milk, infant formula, yogurt, pizza, and ice cream. Dairy farmers have been big beneficiaries, as a surge in export demand has driven farm-level prices to record levels. Many U.S. dairy processors have suffered, forced to pay sky-high prices for crucial raw ingredients.

Strange, the great-great-grandson of founder Lewis Dubois Bassett, who began making ice cream in 1861, said he too is being hurt by high raw milk costs. But in his case, the blow has been partially offset by his growing business in China, which now accounts for nearly 20 percent of his revenues.

His initial shipment of ice cream ended in the possession of Sun Gongyun, a veteran trader of coal and mining machines who believed there was money to be made in ice cream. Sun stored them in refrigerators at a friend’s sashimi restaurant and, after buying whatever other brands he could find, organized a blind taste test. Bassetts beat them all.

Sun began placing orders with Strange’s company, and he now sells Bassetts to hotels, grocery stores, and restaurant, including the buffet chain Golden Jaguar. He has also opened four Bassetts Ice Cream stores in China and has plans for a fifth this year in Beijing.

Bassetts created new flavors for the Chinese market like black sesame and green tea and gave up trying to get Chinese customers to embrace pumpkin and caramel. While it’s not nearly as profitable as coal, Sun said he is optimistic about its future.

“Food business in the future will be the rising sun,” Sun said while showing off one of his Bassetts stores at the Metro City Mall in central Shanghai, with 30 seats and free Wi-Fi. He is planning to sell Bassetts cheesecakes, too. “China has a lot of people. That means a lot of birthdays and other occasions for celebration.”

As for Strange, he said he still can’t believe his good fortune from a chance meeting. He now has his sights on other foreign markets, including Taiwan and India. And the new flavors have found fans back home in Philadelphia. “I am stunned by how many people get a cone of green tea ice cream,” he said.